Fresno Design Alliance - 2009 Salary and Price Survey
Survey Results
In January 2009, Fresno Design Alliance conducted its first Salary & Price Survey. The survey aims to help Fresno area designers gauge their own pricing structure and annual salary. It drew 33 online responses.
Average Annual Income
Average design salary = $53,181
Average salary by job type
In-house (10) $39,222
Small agency (9) $69,400
Large agency (2) $53,500
Average salary by position
Entry-level designer (2) $36,000
Designer (6) $34,333
Senior designer (9) $67,000
Creative director (4) $67,150
Average salary by design-related degree
Certificate (1) $61,000
Associates degree (2) $36,800
Bachelor’s degree (15) $60,071
Master’s (3) $55,333
Average salary by experience
3–5 years (9) $39,375
6–9 years (2) $49,500
10–19 years (14) $62,277
20+ years (5) $64,200
(n) = Number of respondents
Average Project Cost
Average hourly rate = $78
Type of hourly rate
37% Blended (a single, averaged rate for all billable functions)
33% Different rates per task (such as proofreading, design, strategy)
30% No answer
Average markup for buyouts = 33%
Average discount for nonprofits = 41%
Average project cost
Business system (letterhead, envelope, business cards) $870
Small brochure (tri-fold, rack style) $654
Medium brochure (4-page letter or equivalent) $919
Large brochure (8-page letter or equivalent) $1,636
Postcard/Flyer $324
Annual report $3,202
Full-page color display ad $493
Small website (5-10 page brochure style/static site) $2,195
Medium website (10-25 pages) $4,201
Large website (25+ pages) $8,705
Acknowledgements: Special thanks to those who contributed to the creation of this survey. Specifically, the FDA salary/price survey committee which includes James Collier, Jared Hardy, Layne Lev, and Katrina Neufeld. Thank you!
For questions or to provide comments on how the survey can be improved in future years, please contact info@fresnodesignalliance.org.
©2009 Fresno Design Alliance. No information in this survey may be published without recognizing the source as the Fresno Design Alliance 2009 Salary & Price Survey.